Content Development for Landing Pages

Visit Duluth: Winter Landing Page

Project: Seasonal Landing Pages

Skills & Technology: Design (Photoshop), Copywriting, Photo Selection & Editing, Programming (HTML/CSS)

View a Landing Page Sample

Project Summary:

The VisitDuluth.com web site showcases all that the city of Duluth and the surrounding area has to offer and connects visitors with our partners. Seasonal landing pages are used as the destination for digital marketing, retargeting, and direct traffic campaigns.

Visit Duluth Landing Page Copy
Visit Duluth Winter Admin page
Visit Duluth Landing Page Layout

Concept/Execution:

The process begins with copywriting. The content is revised and refined, and space for photos or artwork is designated.  When photo selection and editing is complete, the page goes into production. The final page is generated through the content management system and published to the site.